HUMAN+ EPISODE 5: SMELL & TASTE-
Director : Vincent Barthélémy
Producer : Bonne Pioche/ Idéacom International / RMC Découverte / SRC
Format : One off, HD, 16/9
Duration : 1x52'
Taste and smell are intertwined, and together they reveal the flavors of the food we eat. But we’re learning that senses are not limited to their primary, traditional functions. We are moving towards a world where smell can be exploited to influence our behaviour, even without our knowledge. Marketeers are finding certain scents can make you purchase more, or even influence you to make a specific purchase. Does that give you the shivers? Odors and tastes also have uses that have only recently been explored: we will meet with people suffering from amnesia who recover by working with scents, and see how virtual odors are being used to treat PTSD in veterans. We will get to know a woman whose sense of smell is so refined she is able to detect Parkinson’s disease in people.
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